Business: Sales and Marketing - Certificate of Accomplishment

This program map only provides one possible pathway for degree and/or certificate obtainment and is for reference only. Please schedule an appointment with a counselor to develop your individualized Student Education Plan.

The certificate of accomplishment in sales and marketing prepares students to sell and market a product or service. Students will recall and apply significant business principles, produce work-based learning projects, and demonstrate the ability to follow oral and written instructions.

The pathway below represents an efficient and effective course taking sequence for this program. Individual circumstances might require some changes to this pathway. It is always recommended that you meet with an academic counselor to develop a personalized educational plan.

Recall significant sales and marketing issues, theories, and applications.

Apply sales and marketing principles to produce work-based learning projects.

Demonstrate the ability to follow instructions on assignments and class activities.

Program Map

Requirement
GE General Education
E Elective

Fall Year 1

3 units
An overview of sales and marketing strategies including pricing, promotion and distribution of goods, services and concepts used to create relationships that satisfy individual and organizational objectives. This course is not open to students who are enrolled in or have received credit for one or more of the "Sales and Marketing: The Series" modules or Business 359 Sales and Marketing.
            OR
            A course designed to help small business owners promote their business using effective advertising, sales promotion, public relations, and budgeting techniques.
                      AND
                      An overview of the functions of quality customer service and their affect on the customer satisfaction process. Not open to students who have taken BUS 389.
                                AND
                                An overview of the selling process and successful persuasive marketing communication methods including sales presentations and closes.
                                          AND
                                          Learn how to develop winning marketing plans including strategies for product, brand, channel, communications, and pricing.
                                                    AND
                                                    Learn the essentials required to enter global markets including details on sales channels, financing, cultural, legal, and economic factors.
                                                              AND
                                                              This class focuses on active listening techniques which can increase understanding of instructions, reduce errors/omissions, and build empathetic relationships. Not open to students who have taken BUS 389.