Agribusiness: Wine Business - Associate in Science

This program map only provides one possible pathway for degree and/or certificate obtainment and is for reference only. Please schedule an appointment with a counselor to develop your individualized Student Education Plan.

Designed for students preparing for or advancing in careers involving selling wine to wholesalers, retailers, brokers, restaurants, and the public. Those seeking to enter or upgrade careers in the wine industry in marketing, public relations, and promotion will find this program suited to their needs.

The pathway below represents an efficient and effective course taking sequence for this program. Individual circumstances might require some changes to this pathway. It is always recommended that you meet with an academic counselor to develop a personalized educational plan.

Identify and suggest business strategies in the wine and grape industry considering financial management principles of vineyard and winery operations and strategic planning.

Analyze promotion, selling, marketing and distribution possibilities.

Evaluate benchmarking and brand name recognition alternatives.

Analyze consumer and market conditions.

Consider accounting, logistics, compliance, legal, labor and tax issues in the wine industry.

Program Map

Requirement
GE General Education
E Elective

Fall Year 1

13.5-14 units

Spring Year 1

10-16 units

Fall Year 2

10-15 units

Spring Year 2

14.5-20 units